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Case study · Social and content · UK charity
A UK charity with a cause worth telling people about and a small team to tell it. The job was to make its Instagram reach further without asking more of the people already stretched.
The numbers
1.15M
Instagram views
+19%
Instagram followers
Figures from Metricool, to September 2026. Views count every time content is seen, not unique people. Client anonymised.
Charities rarely lack stories. What they lack is the time to turn them into content consistently, and the evidence that the time spent is worth it.
Planning, production and reporting handled for them, with about an hour a month of their time for approvals and raw material. Every month ended with a plain report on what was seen and what to change.
Content from the account was seen 1.15 million times, and the audience grew by almost a fifth, so the charity's story reached far more people than its team could have reached alone.
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