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Social media, email, and the calendar behind them. Planned, produced and reported on every month. The original 622 offer, productised so it runs without eating your week.
In short
Social media management is planning, making, posting and reporting on content across the channels your customers use. We run it as a monthly system: a calendar agreed before the month starts, content produced in batches, posting and community management handled, and one report linking social and email to the website visits and enquiries they bring.
Channels
Instagram, Facebook and LinkedIn, plus email campaigns and automated sequences
Your time
About an hour a month for approvals, plus any raw material you want to share
Your accounts
Always yours. We work through partner access, never your logins
Reporting
One monthly report across social, email and the site traffic they produced
Most small business social fails for one reason. Posting is a decision made several times a week, and it loses to whatever else is urgent. The fix is a system: defined content pillars, a calendar agreed in advance, and a batching rhythm that turns nine decisions a week into two a month.
A defined mix of content types with a reason behind each one, so the calendar writes itself instead of starting blank every month.
Copy, graphics and short video, produced in batches and scheduled ahead rather than scrambled together on the day.
Publishing, community management, and the reactive posts that stop a feed reading like a press release.
Campaigns and automated sequences, reported against the same numbers as everything else rather than in their own silo.
A monthly content calendar, approved before the month starts.
Posts produced, scheduled and published across the channels worth being on.
Email campaigns written and sent, with lists kept clean.
One monthly report covering social, email and the site traffic they produced.
How it works
01
Content pillars and a calendar for the month, mapped to what you are trying to sell, fill or promote.
02
One review, about an hour of your time, with photos, news or stories from you if you have them.
03
Copy, graphics and short video produced in batches and scheduled ahead, with comments and messages looked after.
04
What was seen, what people did next, and what changes in next month's plan.
Results from client social accounts
10M+
Instagram views in a year for Visit Pembrokeshire, with followers up 22% in two years to over 40,000
8.7×
Instagram views year on year for a UK online school, from 64,000 to 556,000, with followers up 175% in two years
+38%
LinkedIn followers in two years for the same online school, from 1,644 to 2,266
Instagram and LinkedIn data from Metricool, October 2024 to September 2026. Views count every time content is seen, not unique people. Online school anonymised.
Your channels go quiet whenever you get busy. You post but cannot say what it brings in. Or you have stories worth telling and nobody with the time to tell them.
You need leads next week. Social builds over months; paid ads are the quicker lever, and we can run both together.
About an hour a month for approvals, plus whatever raw material you want to give us. The point of the system is that it runs without you.
No, and you should not try. We would rather do two channels properly than five badly, and we will tell you which two.
You do, always. We work through partner access and never by holding your logins.
Then you probably need the calendar and the batching system more than you need us posting. We can build the plan and leave the execution with you.
Often enough to be consistent, and no more than you can keep good. For most small businesses that means a few planned posts a week on one or two channels, plus stories. Showing up steadily for months matters more than volume in any one week.
Usually LinkedIn, because that is where buyers' job titles and companies are. Instagram and Facebook still work for B2B brands with a visual product or a local audience. We will tell you which two channels are worth your time.
Yes, though rarely on its own. Social builds familiarity, so people recognise you when they search or see an ad. We track the visits and enquiries it sends to your site, so you can see its share honestly.
Yes. Organic content and paid ads on Meta and LinkedIn work best when they are planned together. See paid media for how we run the ads.
Tell us what you sell and who buys it, and we will come back with a month of content mapped out.
Get a content plan