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622.digital builds websites, runs paid media and sets up the measurement that tells you whether any of it worked. We have been helping businesses grow since 2020, for tourism boards, schools, clinics, membership organisations and consumer brands.
Work gets split between a web team, a media team and an analytics team, and the gaps between them quietly become your problem. Nobody owns the number that actually matters. 622 is deliberately small so that cannot happen: the same people build the site, run the spend, and report on both.
You deal with the person doing the work. There is no account layer relaying your questions to a delivery team you never meet.
Tracking, consent and reporting go in before the campaign, not after it. If something cannot be measured properly we will tell you, rather than report a number we do not trust.
One report a month: what we spent, what came back, and what we are changing next. You see the same dashboard we do.
Accounts, tags, pixels and hosting are all set up in your name. If you leave, you take the lot.
A straight answer on whether we are the right fit, including when we are not.
Accounts, tags and hosting in your name, not ours.
The same person from the first call to the monthly report.
Numbers you can put in front of a board without rehearsing them first.
Small by design. That is why you get the person doing the work rather than a layer in between. Where a job needs a specialist we bring one in, and we tell you when we have.
Yes. Most clients are UK-based, but the work travels. It is the reporting and the relationship that matter, not the postcode.
Yes. A site build, a tracking audit or a campaign setup can each stand alone. Plenty of retainers start that way.
It depends on scope. Tell us what you are trying to shift and we will give you a range early, rather than at the end of a long discovery process. Social and content care runs on fixed monthly tiers.
622 is two birthdays in October. One of them was Effi’s.
Effi Mai Paul co-founded this agency, and it still works the way she helped set it up: small on purpose, straight with clients, and more interested in whether something worked than in how it looked in a deck.
The name stays as it is.
Tell us what you are trying to shift. If we are not the right people for it we will say so, and point you at someone who is.
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