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Case study · Social and content · Visit Pembrokeshire
Visit Pembrokeshire, the official tourism body for Pembrokeshire, has an audience of over 35,000 on Instagram. At that size the job changes: keep the account growing, and keep it worth stopping for, every month.
The numbers
10.1M
Instagram views in twelve months
40,259
Instagram followers, up from 35,391 a year earlier
+22%
Instagram followers in two years
+34%
LinkedIn followers in two years, from 1,681 to 2,256
Figures from Metricool, October 2025 to September 2026. Views count every time content is seen, not unique people.
A well-loved destination with an established following. Big accounts rarely stall overnight; they drift, as posting turns into habit and the content stops earning its place in the feed.
A planned calendar, produced and reported on every month, with each month's report shaping the next month's plan. Posting is a decision, not a routine, so every post had to have a reason to be there.
Views over the year passed 10.1 million, peaking in April, and September 2026 alone brought 821,048. Followers grew by almost 5,000 in twelve months, on an account that was already large. LinkedIn grew by a third over two years.
Tell us which channels you run and we will tell you honestly which ones are worth the time.
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