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Google Ads, Meta and LinkedIn, run by someone who reads the data before touching the bids. We manage budgets from a few hundred a month upwards, and we report on what they returned rather than what they reached.
In short
Paid media management is the planning, building and day-to-day running of ad campaigns on Google, Meta and LinkedIn, judged on what the spend brings back. At 622.digital that means checking the tracking first, structuring accounts around how people search and scroll, and reporting every month on the cost of each lead or sale rather than on clicks.
Platforms
Google Ads, Meta (Facebook and Instagram) and LinkedIn Ads
Budgets
From a few hundred pounds a month. Search learns best from about £1,000 a month in ad spend
How we charge
A flat monthly fee, not a percentage of what you spend
Your accounts
Always owned by you, with admin access for us. Never a reseller account
Broad match with no negatives. Conversion actions counting form views instead of form submissions. Audiences overlapping so you bid against yourself. Creative that ignores the platform safe zones and gets cropped on most phones. None of these show up as a warning in the interface. They just quietly cost you.
Campaigns built around how people actually search, with match types and negatives that stop the budget wandering. Existing accounts get restructured, not just re-bid.
Ads built to each platform safe zone so nothing important gets cropped. Specs go to your designer, or we produce the assets ourselves.
Conversions defined and validated before budgets increase. If the tracking is wrong, nothing built on top of it is worth reading.
Weekly optimisation, monthly reporting, and a named person who knows the account. Not a dashboard link and silence.
An account audit that names what is wrong and what it is costing.
A rebuilt campaign structure with negatives, match types and a bid strategy chosen for your data volume.
Conversion tracking verified end to end before anything scales.
Monthly reporting in plain language, with the number that matters at the top.
How it works
01
We go through the account and the tracking and tell you what is wrong and what it is costing, before you commit to anything.
02
Conversions defined and tested end to end, so the platforms optimise towards enquiries and sales, not page views. More on tracking.
03
Campaign structure, match types, negatives and audiences, with creative sized to each placement's safe zone.
04
Weekly optimisation and one plain monthly report, with the number that matters at the top. Structural fixes usually show within two to four weeks.
Results from client ad accounts · last 12 months
701
Google Ads: conversions in a year for a UK online school, at around £35 each
7.2%
Google Ads: conversion rate for a specialist education campaign
25,000+
Meta Ads: visits to a regional rail-travel campaign, at around 12p each
£12
Meta Ads: cost per lead from lead-form ads for a UK online school
Figures from live client accounts in Google Ads and Meta Ads Manager, October 2025 to September 2026. Clients anonymised.
You already spend on Google, Meta or LinkedIn and cannot say what it returns. Your business relies on enquiries or sales from the website. Or you want an account you own, run by someone you can actually talk to.
The budget is too small for the platform to learn from, or the website cannot turn a visit into an enquiry. We will say so, and usually point you at the site or the tracking first.
Enough for the platform to learn from. Below roughly a thousand a month on search the results get noisy and slow. We will tell you if a budget is too small rather than take it anyway.
Usually a flat monthly fee. Charging a percentage quietly rewards us for spending more of your money, which is the wrong incentive to build a relationship on.
Yes. We ask for admin access to an account you own, never a reseller account you cannot take with you when you leave.
Structural fixes usually show within two to four weeks. Anything that needs the algorithm to relearn takes a full cycle beyond that.
It depends on whether people already search for what you sell. If they do, Google search usually comes first, because it meets demand that already exists. If they do not, Meta is better at creating interest. Many businesses end up using both, each with a different job.
What you pay, on average, for each action you count as a result: an enquiry, a booking or a sale. It is the first number in our reports, because it ties the spend to something the business actually wants.
Yes, if you want us to. We write the copy and produce the creative to each platform's specs and safe zones, or we brief your designer if you have one.
Each month you get one report: what was spent, what it brought in, what each result cost, and what we are changing next. The tracking is checked before budgets go up, so the numbers mean what they say.
Send us access and we will tell you what we would change and why, before you commit to anything.
Get an account audit